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Publications & Reports

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  • 2024

The economic opportunity of generative AI in the EU

Bodil Emilie Hovmand Senior Economist, Implement Consulting Group
This report explores how generative AI can enhance productivity, create economic growth, and improve competitiveness across Europe. Commissioned by Google and conducted by Implement Consulting Group, it quantifies the potential GDP boost and job implications while addressing the critical drivers for AI adoption, such as innovation, skills development, and regulatory clarity.
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  • 2024

GETTING STARTED WITH AI: A GUIDE TO ADOPTION A STUDY OF AI IMPLEMENTATION AND USE-CASES IN DANISH COMPANIES

Sabine Madsen, Ioanna Constantiou, Carmelo Cennamo
How are Danish companies integrating AI into their operations? This report explores four strategic approaches, real-world case studies, and the skills needed to navigate the complexities of AI adoption, offering a roadmap for organizations aiming to harness AI's potential.
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  • 2024

AI ADOPTION IN EUROPE: STATE OF ART

Carmelo Cennamo
An in-depth study of AI adoption across 1,766 European companies, analyzing strategies, key drivers, sector-specific insights, and the barriers shaping the future of AI integration.
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  • 2023

The Digital Market Act: Regulating market or ecosystem functioning?

Cristina Alaimo, Carmelo Cennamo
This report analyzes the EU Digital Markets Act (DMA) and its implications for regulating platform ecosystems. It examines whether the DMA's obligations, designed to enhance fairness and contestability, align with the complexities of diverse business models, using Booking.com as a case study to explore potential unintended consequences and propose ecosystem-specific regulatory approaches.
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  • 2023

The EU Digital Markets Act It is not about markets but ecosystem failures!

Carmelo Cennamo
This report reinterprets the EU Digital Markets Act (DMA) as a framework addressing ecosystem failures rather than traditional market regulation. It explores how the DMA’s obligations, such as contestability and fairness, must consider the broader dynamics of digital ecosystems, highlighting the challenges of balancing innovation, governance, and competition across interconnected platform structures.
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  • 2023

Fairness in Digital Platform Ecosystems: A review and conceptualization

Thorhildur Jetzek, Carmelo Cennamo
This report explores the trade-offs between fairness and governance in digital platform ecosystems, examining how governance decisions impact value distribution, procedural justice, and power dynamics. It provides a framework for addressing fairness concerns while fostering innovation and ecosystem-wide value creation.
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