On December 11, 2024, we hosted “AI: The Next Frontier in Business? Insights from Europe’s Leading Companies” — a panel event exploring how artificial intelligence is reshaping industries across Europe. The session brought together leading academics and practitioners at the intersection of AI, strategy, regulation, and organizational change.
Organized by the Digital Markets Competition Forum at Copenhagen Business School, the event created space for deep discussion around both the opportunities and the complexities of AI integration in real-world settings.
Our panel featured:
- Adam Hede, Senior AI Specialist, Implement Consulting Group
- Bodil Emilie Hovmand, Senior Economist, Implement Consulting Group
- Erik Dahlberg, Senior Economist & Special Advisor, Danish Competition & Consumer Authority
- Ioanna Constantiou, Professor of Digitalization, CBS
- Klaus Bundvig, Principal, Netcompany
- Martina Facino, Senior Strategy Consultant, Implement Consulting Group
- Theresia Bock, HR Director, IBM Denmark
The panel was moderated by Carmelo Cennamo, Director of the DMC Forum & Professor of Strategy, CBS.
If you have missed on the event, you can access the event’s recording here along the other resources that were shared on the day.
Conversations beyond the panel
After the main discussion, we spoke with a few of the panelists and guests to hear their personal reflections. These short videos capture insights on how AI is being used in surprising ways, what opportunities and risks organizations are navigating, and how human imagination plays a central role in shaping the future of AI.
Video 1: What’s the most unexpected thing you’ve learned while working with AI?
In this video, panelists and visitors reflect on surprising insights they’ve gained through hands-on work with AI — from collaborative machine networks to the central role of human agency in adoption.
Video 2: What are the challenges and opportunities that AI can offer to organizations?
In this video, speakers share their views on what’s at stake as organizations scale AI — highlighting both the promise of efficiency and the risks of imagination gaps and regulatory uncertainty.
Video 3: Research insights & unusual applications of AI
In this final clip, we hear reflections on AI from both a research and consulting perspective — touching on the importance of human-centered design and unexpected client use cases.